EATING DISORDERS THE FIRST NON-INFECTTIOUS EPIDEMIC IN HISTORY

The health of the population is conditioned by numerous social and economic factors. In this context, the eating disorder is a factor that significantly affects the health of people and indirectly to the whole of society. The complications of eating disorders are not limited to physiological problems. For example, it’s very common for obese people to suffer from different psychological disorders, such as depression, low self-esteem. At the same time, they are also the target of discrimination that affects their quality of life in different ways and in a lasting way. Unlike other chronic conditions or physical attributes, being overweight is widely but erroneously considered subject to voluntary control, which is why the obese are often represented as solely responsible for their condition. Obesity is the result of the interaction of genetic, metabolic, environmental and behavioral factors (diet and physical activity). Several authors agree that its pathogenesis is multifactorial since it involves biological, behavioral, cultural, social, environmental and economic factors that establish a network of multiple and complex interaction. It is not clear, however, the relative weight of each of them and the possible variation of their interaction as a function of different associations. There are no exact statistics that reveal the percentage of the population with eating disorders, but worldwide they affect approximately 11 out of every 1000 women and 6 out of every 1000 men

Mission:

Paradoxically, in the case of developing countries, the context of high incidence of poverty (60% in children) is accompanied by an increase in the prevalence of obesity, even in populations with manifestations of malnutrition. The programs that have been established, both in European countries and in the American continent, have basically focused on considering eating disorders as a disease that requires early diagnosis, timely care and adequate treatment, but on many occasions it has been relegated or flatly ignored the social and cultural problem triggered by eating disorders, excess weight and excess fat in human groups. Although the programs are based on positive communicative actions and claim to move away from theories that blame and hold the individual responsible for their disease, defining the problem of food disorders as a social and collective evil, the truth is that the ideological background of interventions is none other than remembering that, after all, being fat only depends on oneself: "The person is, ultimately, responsible for their lifestyle and that of their children", so that it is sought that the healthy or sick individual modifies his behavior by the conviction that there is a scientific rationale that can help him: "Only a well-informed consumer can make reasoned decisions"

Value:

It is the impact that a strong ecosystem with unique monetary characteristics can establish multiple dissemination campaigns to inform healthy eating behaviors, especially in children and young people, including the educational field (Nutritional Food Education), by promoting exercise and avoiding the style of sedentary life, specifying the type of nutrition that should be offered in educational centers. As well as establishing guidelines for publications or dissemination in the media regarding false health or beauty patterns such as "extreme thinness" in relation to fashions and clothing sales, being prohibited the publication or promotion of diets not developed by doctors or nutritionists. All information related to diets must be directed to those over 21 years of age.

Strategy:

All information related to diets must be directed to those over 21 years of age. Consumption practices show, as ethnography has pointed out, that health is not the only motivation to eat or to do so in a certain way. Eating behaviors are not easily normalized. Food is functional in each of its circumstances or contexts. In addition to the nutritional, other important dimensions that have to do with the most immediate and everyday needs, and the most pragmatic formulas, or simply the possible ones, to solve them should be considered at the same level: sociability, income, care, types and degrees of convenience, identity, presences, etc. Ignoring these relationships and specificities is almost certainly dooming any preventive campaign to failure. To avoid this, as part of our program, prevention policies will take into account the fundamental principles that determine the ways of living and reconcile recommendations that are general with constraints that are individual and social. Whitepaper. Coming soon.